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Mobile application management (MAM) describes software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings on both company-provided and “bring your own” smartphones and tablet computers. Mobile application management provides granular controls at the application level that enable administrators to manage and secure app data. MAM differs from mobile device management (MDM), which focuses on controlling the entire device and requires that users enroll their device and install a service agent. While some enterprise mobility management (EMM) suites include a MAM function, their capabilities may be limited in comparison to stand-alone MAM solutions because EMM suites require a device management profile in order to enable app management capabilities. ==History== Enterprise mobile application management has been driven by the widespread adoption and use of mobile applications in business settings. In 2010 International Data Corporation reported that smartphone use in the workplace will double between 2009 and 2014.〔(Unisys Consumerization of IT Study 2011 )〕 The “bring your own device” (BYOD) phenomenon is a factor behind mobile application management, with personal PC, smartphone and tablet use in business settings (vs. business-owned devices) rising from 31 percent in 2010 to 41 percent in 2011.〔''The Economist'', “Beyond the PC: Survey on Personal Technology,” 2011-10-08, page 11〕 When an employee brings a personal device into an enterprise setting, mobile application management enables the corporate IT staff to download required applications, control access to business data, and remove locally cached business data from the device if it is lost, or when its owner no longer works with the company.〔(Gruman, Galen, “Mobile Edge,” ‘’InfoWorld’’, 2011-4-26 )〕 Use of mobile devices in the workplace is also being driven from above. According to Forrester Research, businesses now see mobile as an opportunity to drive innovation across a wide range of business processes.〔McCarthy, John C., and Pelino, Michele, ‘’Mobile Management Takes a 180-Degree Turn,’’ Forrester Research, 2011-08-11〕 Forrester issued a forecast in August 2011 predicting that the “mobile management services market” would reach $6.6 billion by 2015 – a 69 percent increase over a previous forecast issued six months earlier.〔 Citing the plethora of mobile devices in the enterprise – and a growing demand for mobile apps from employees, line-of-business decision-makers, and customers – the report states that organizations are broadening their “mobility strategy” beyond mobile device management to “managing a growing number of mobile applications.”〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mobile application management」の詳細全文を読む スポンサード リンク
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